Having launched earlier this year in the United States, Google’s local ranking algorithm is set to make its way to Canada, the UK, Australia and all other English speaking locales.
It’s a confusing time in the search engine landscape. Panda’s, Penguins and Pigeons. All three have made major headway this year in the SEO world with Pigeon being the newest of the three.
As is the case with any Google algorithm core updates are behind the scenes but the major impact it has is on local search results and rankings for local businesses. The update ties deeper into Google’s dominant search capabilities, including all the ranking signals it already uses. It’s also helped the company zero in and improved their distance and location ranking parameters.
What Does This All Mean To You?
If you’re a local business owner, this could mean a great deal. The purpose of this update is to help local users find your business and what better time for that to happen then the Christmas season. Pigeon is designed to help search users find a local solution.
It may not seem like much, but this update can help weed out search terms from bigger national brand names.
This update would be no more evident than in the local seven map pack which is in my last update.
The Results So Far
With little data on the Pigeon update here in Canada, others have already seen negative change.
Before if you searched for City + KW, you would typically only see results from that city. Now you’ll often see 3 or 4 other cities in that pack. So now it’s more like she’s picking what she thinks are the strongest listings from around that area, even if they are in a different city.
Others have mentioned that the update is starting to show bias towards businesses that have a keyword in their name. Having read that someone recently searched for mobile phone repair and got results for auto, accident and leather repair all in the seven pack.
Regardless of this inconsistency one thing I’ve sure of with Google, they’ll have that figured out before long.