Quick Lane North.

The old site was rented. A national vendor owned the platform, billed for it every month, and filled it with the same regurgitated content as every other Quick Lane in the country. Tens of thousands of dollars a year for something the business could not change, did not own, and that was not bringing anyone through the door.

That is normal in this industry. Big OEM dealers and automotive groups are tied to approved vendors by signed agreements, and almost nobody working the counter at a dealership has the time or the background to build a website and the systems behind it. So the rental renews, and renews.

We built the replacement outright, owned by the business. It answers the search in one screen: services laid out as the things people actually type, oil change, tires, brakes, alignment, batteries, windshield, each with what it covers and how long it takes.

Directions and the phone number stay in reach on every page, and the no appointment message carries all the way through instead of appearing once and disappearing.

Review requests, email marketing and the routine enquiries that used to take somebody off the shop floor all run on automation now, which retired several separate subscriptions along with the platform itself.

Local SEO owns the near me searches on the north side, and paid ads cover the competitive service terms. Between the monthly platform fee and the separate subscriptions it replaced, the recurring bill came down by close to five figures a year.