Over the past few years we’ve seen a big transition to big vibrant images and videos used dominantly in terms of web design. Web design is all about telling a story to your visitors and helping convey the right message to them as they browse your site. There is little argument that a great and …
You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site. So why is it that so few of those visitors are converting into leads and customers? I hear about issues like …
One of the largest sites in the world Facebook has exploded from becoming a site primarily used by College kids to a world wide phenomenon. In Canada, and what I see in Grande Prairie, is a trend for small businesses and start-ups to choose a Facebook page over a website to promote their services and …
SEO is easy to pick up, but very difficult to master. Anyone who spends a few hours learning the fundamental pillars of SEO can get a relatively firm grasp on the basics — including keeping your site updated, harnessing the power of great content, building external links, and getting involved on social media. Each of …
For years now, mobile usability has been a factor in Google’s search algorithm. Sites that are optimized suitably for use on mobile devices rank higher than their non-optimized counterparts, even on desktop devices. But until now, that ranking factor has been both limited and ambiguous. Aside from a “mobile-friendly” tag associated with various sites in …
Over the past couple months I’ve been busy working in the real estate business with a couple clients and managed to complete two websites just recently. One of them was for a local company out in Beaverlodge, Alberta who have been in business since 1994 and decided it was time to update their existing site.
It wasn’t long ago when I realized the importance of optimizing every element on every webpage I put up on the internet. Since setting up shop I’ve been asked a few times about website audits and what can be done to improve search rank. While it’s true there is more then one factor determining where …
Having launched earlier this year in the United States, Google’s local ranking algorithm is set to make its way to Canada, the UK, Australia and all other English speaking locales. It’s a confusing time in the search engine landscape. Panda’s, Penguins and Pigeons. All three have made major headway this year in the SEO world …
Personal fitness is almost as big as the marketing industry. When it comes to one’s body who doesn’t want a 6-pack? As a local business owner, we talk about 3-packs and 7-packs, and if you’ve had any form of contact with someone in the SEO business within recent months, you’ve probably been pitched on it.
