Analytics and reporting in Grande Prairie.
Almost every local business is spending money on marketing it cannot measure. Not because the tools are missing, but because nobody ever set them up to count the thing that matters, which is the phone ringing.
Half of it works. Which half?
You can see sessions, impressions and clicks in three different dashboards, and still have no idea which of them produced the four jobs you booked last week. That gap is where marketing budgets get wasted and defended.
The usual setup is analytics installed years ago and never configured, so it counts page views and nothing else. No conversions defined, calls not tracked at all, and the forms firing into an inbox nobody connected to anything.
So the reporting that comes back is about traffic. Traffic is up, bounce rate is down, here is a graph. None of that answers the only question you asked, which is whether the money is coming back.
Fixing it is not glamorous and it is not expensive. Define what counts as a lead, make sure calls and forms both register as one, tag the sources properly and then report on that. After which every other service on this site can be judged rather than believed.
What gets set up.
Counting the right things first, then reporting on them in language a business owner can use.
Book a free audit-
GA4 configured to count leads
Not just installed. Conversion events defined for the things that matter, so the numbers describe your business rather than your traffic.
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Calls tracked as conversions
Most local leads arrive as phone calls. Counting only forms undercounts everything and teaches ad platforms the wrong thing about what works.
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Sources tagged so credit lands right
Campaign tagging, Search Console linked, Google Business Profile and ad platforms connected. Otherwise half your leads land in a bucket labelled direct and tell you nothing.
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Google Search Console read properly
What people actually typed to find you, which pages answered them and which searches you are close to winning. The most useful free data in marketing and the least opened.
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A monthly report in plain language
Calls, forms, where they came from, what moved and what is being done about it. One page, no glossary, no screenshot of a dashboard you have never logged into.
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Privacy handled honestly
Consent and cookie handling set up so the tracking is legitimate. Being able to measure your marketing is not a reason to be careless with your customers.
Four steps, no mystery.
Marketing gets sold as a mystery.
Jargon, dashboards nobody opens, and a bill that never quite explains itself.
This runs the opposite way.
You always know what was done, why it was done and what it changed.
Same four steps, every month.
Nothing starts until you have seen the plan and said yes.
The reporting, in their words.
Real Google reviews from the businesses we work with. 5.0 stars across 22 of them, never edited.
Dealing with Darren has been a pleasure. He is prompt, professional, and created a beautiful website for our business. I would recommend him to anyone who needs a website!
Heather Thiessen
Google review
Highly recommend Darren for your website, after the other guys took months to get nowhere on our site, Darren did it in a matter of days. He's highly responsive and has troubleshot and resolved any issues encountered quickly and efficiently. Hire this man today!
Danielle Commandeur
Google review
Darren is amazing working with our band. The rateing should be 10 stars . He scores a 10 Out of 10
TJ Ruckus
Google review
Darren is so amazing to work with . His pictures are amazing. Helped us out so much Highly Recommended
TERRY DOLL
Google review
Darren has been helping us with our website and digital marketing for several years now. He has always delivered excellent service and new ideas. He takes the time to understand our business and his work consistently generates new leads.
Dave Hurta
Google review
Exceptional experience with Sixo Agency in Grande Prairie, AB! Their team transformed our vision into a stunning website. The creativity and attention to detail were impressive, resulting in a user-friendly site that exceeded our expectations. Communication was seamless, and they delivered ahead of schedule. Sixo Agency's passion for web design truly shines through in their work. We're thrilled with the outcome and highly recommend them for anyone seeking top-notch design services in Grande Prairie!
Jay Muir
Google review
Searched high and low for a web design company in Grande Prairie before settling on Darren and Sixo Agency. Very thankful we did, the quality of the design is far superior to our competitors and we started generating some phone calls from it within a week of launch. If you’re searching for someone to do web design…stop your search and hire them, you won’t regret it!
Christine Doherty
Google review
Darren did an amazing job of developing and updating my website. He made sure my site was fully functional on both a computer and mobile device, which was very important to me. He was professional and responded quickly to all of my questions and concerns. I enjoyed working with him and I highly recommend his services.
Dayle Sheehan
Google review
The usual questions.
Do I need Google Analytics if I have a Google Business Profile?
They answer different questions. The profile tells you about map views and calls from the listing. Analytics tells you what happens on your site. Together with call tracking they give you the whole path, and most businesses only have a piece of it.
What is call tracking and do I need it?
It shows which marketing source produced each phone call, usually by using tracking numbers that ring through to your real line. If most of your leads come by phone, and around here they do, then without it your reporting is guessing.
Will tracking numbers hurt my local SEO?
Not when it is set up properly. The trouble comes from tracking numbers scattered through citations and profiles where the real one should be. Done correctly, your published number stays consistent and the tracking sits behind it.
What does the monthly report look like?
One page. Calls and forms, where they came from, what changed since last month, what is being worked on next. If a number went the wrong way it is in there with the reason, because a report that only carries good news is not a report.
Can you fix analytics somebody else set up?
Yes, and that is most of this work. Usually it is installed twice, counting nothing useful, or filtering out your own visits was never done so your own staff inflate every figure.
Also under internet marketing.
Part of every service on the marketing side.
Let’s get you found.
Sixo Agency is based at 8682 122 Ave in Grande Prairie and works across the Peace Country. Send over what you have and you get a straight answer back within one business day, from the person who would do the work.