Marketing strategy for Grande Prairie.
Most marketing money is not wasted on the wrong channel. It is wasted doing six things adequately when doing two things properly would have worked.
Busy is not the same as working.
A plan is not a list of everything you could do. It is a short list of what you will do first, an honest account of what you are choosing not to do, and a number that tells you afterwards whether it was the right call.
Without that, marketing becomes whatever was suggested most recently. A social account nobody posts to, a blog that stopped in 2023, an ad account still quietly spending on a campaign from two summers ago.
None of those were bad ideas. They were just never ranked against each other, so they all got a little effort and none got enough.
The useful part of strategy is subtraction. Deciding what you are not doing this year is what frees up enough attention for the things you are.
What a plan actually contains.
Short, in plain language, and specific enough that you could hand it to somebody else and they would know what to do on Monday.
Book a free audit-
Where the work comes from now
Before anything changes, an honest account of how you currently get customers. Often a business is already being carried by one channel nobody was paying attention to.
-
Who you are actually for
Not a persona document. The two or three kinds of job you want more of, the ones that pay properly and that you are genuinely better at than the competition.
-
What the competition has taken
Which businesses hold the searches, the map positions and the reviews you want, and what specifically they have that you do not. Usually it is fewer things than expected.
-
The short list, in order
Three or four things to do, ranked by what moves the most for the least. Anything that did not make the list gets written down as not now, so it stops taking up room.
-
What each one should produce
A plain expectation for every item, so that in three months you can tell whether it worked instead of arguing about it. Ranges and honest uncertainty, not invented percentages.
-
What to stop
The subscriptions, tools and campaigns that are quietly costing money and producing nothing. This part frequently pays for the rest of the work.
You can take the plan and go.
A strategy engagement does not oblige you to hire anybody to run it. The plan is written to be handed to whoever you like, including staff you already have.
That is deliberate. A plan that only works if one particular agency executes it is not a plan, it is a sales document.
Four steps, no mystery.
Marketing gets sold as a mystery.
Jargon, dashboards nobody opens, and a bill that never quite explains itself.
This runs the opposite way.
You always know what was done, why it was done and what it changed.
Same four steps, every month.
Nothing starts until you have seen the plan and said yes.
The planning, in their words.
Real Google reviews from the businesses we work with. 5.0 stars across 22 of them, never edited.
Dealing with Darren has been a pleasure. He is prompt, professional, and created a beautiful website for our business. I would recommend him to anyone who needs a website!
Heather Thiessen
Google review
Highly recommend Darren for your website, after the other guys took months to get nowhere on our site, Darren did it in a matter of days. He's highly responsive and has troubleshot and resolved any issues encountered quickly and efficiently. Hire this man today!
Danielle Commandeur
Google review
Darren is amazing working with our band. The rateing should be 10 stars . He scores a 10 Out of 10
TJ Ruckus
Google review
Darren is so amazing to work with . His pictures are amazing. Helped us out so much Highly Recommended
TERRY DOLL
Google review
Darren has been helping us with our website and digital marketing for several years now. He has always delivered excellent service and new ideas. He takes the time to understand our business and his work consistently generates new leads.
Dave Hurta
Google review
Exceptional experience with Sixo Agency in Grande Prairie, AB! Their team transformed our vision into a stunning website. The creativity and attention to detail were impressive, resulting in a user-friendly site that exceeded our expectations. Communication was seamless, and they delivered ahead of schedule. Sixo Agency's passion for web design truly shines through in their work. We're thrilled with the outcome and highly recommend them for anyone seeking top-notch design services in Grande Prairie!
Jay Muir
Google review
Searched high and low for a web design company in Grande Prairie before settling on Darren and Sixo Agency. Very thankful we did, the quality of the design is far superior to our competitors and we started generating some phone calls from it within a week of launch. If you’re searching for someone to do web design…stop your search and hire them, you won’t regret it!
Christine Doherty
Google review
Darren did an amazing job of developing and updating my website. He made sure my site was fully functional on both a computer and mobile device, which was very important to me. He was professional and responded quickly to all of my questions and concerns. I enjoyed working with him and I highly recommend his services.
Dayle Sheehan
Google review
The usual questions.
How long does a strategy engagement take?
Usually two to three weeks. Most of that is looking at what you already have, what the competition holds and where the work currently comes from. The writing is the quick part.
Do I have to hire you to do the work afterwards?
No. The plan is yours, written plainly enough that you or anyone else can act on it. Plenty of it is work a business can do in house once somebody has said which parts matter.
Is this worth it for a small business?
Often more so, because a small business feels every wasted dollar. The main output is usually a shorter list than the one you walked in with, and a few things you can stop paying for.
Will you tell me to spend more?
Only if that is the honest answer. It frequently is not. A fair number of plans start with fixing what already exists and cancelling things, because that is cheaper and moves faster than adding a new channel.
What if I already know what I want to do?
Then this is probably not the service you need, and that gets said rather than sold around. Go straight to the thing you want done. Strategy is for when the list is too long and nothing is ranked.
Who actually does the work?
Darren does. Sixo Agency is one person in Grande Prairie, so the person on your first call is the one doing the work and the one you phone when something looks off. Nothing gets handed to a junior or sent offshore.
Also under internet marketing.
Let’s get you found.
Sixo Agency is based at 8682 122 Ave in Grande Prairie and works across the Peace Country. Send over what you have and you get a straight answer back within one business day, from the person who would do the work.