PPC management in Grande Prairie.
Paid clicks are the fastest way to find out whether your offer works. They are also the fastest way to burn a month of budget on searches that were never going to buy. The difference is entirely in how it is run.
Clicks are easy. Leads are not.
Any account can spend the budget. Spending it on the people who were actually going to hire you, and knowing which of them did, is a different job, and it is the only one worth paying for.
The classic damage is the same everywhere. Broad match left on, no negative keywords, so the budget goes on people looking for jobs, for DIY instructions, for a business in another province. Everything looks busy in the dashboard and the phone stays quiet.
Underneath that sits a worse problem. If conversions are not tracked properly, nobody knows which half worked, so the account gets optimised toward clicks because clicks are the only thing being counted. Fixing tracking before touching bids is unglamorous and it is where most of the gain lives.
Paid also tells you the truth about everything else quickly. If people click and never call, the problem is the page or the offer, and that is cheaper to learn in a fortnight of ads than in a year of waiting for SEO.
How the accounts get run.
Tight structure, honest tracking and small budgets proven before they grow.
Book a free audit-
Tracking before spending
Calls, forms and bookings tracked as real conversions, with call tracking where it matters. Until that is right, every optimisation is guesswork with your money.
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Structure built around intent
Campaigns split by the thing being searched for and how ready that searcher is, so an emergency call out is never bidding against somebody comparing prices for next spring.
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Negatives worked constantly
Search terms reviewed and the waste cut out every week. This is the single most neglected task in local accounts and it is where a surprising share of budget quietly goes.
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Geography that matches your van
Targeting drawn around where you actually go, with the radius sized to the job. Paying to reach Edmonton for a service you will not drive to is a common and expensive default.
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Landing pages that match the ad
The page says what the ad promised, on a phone, above the fold, with the number tappable. Sending paid clicks to a homepage is the fastest way to fund your competitors.
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A number you can judge it by
What a lead costs, how many came in and which campaign made them. If that number will not work for your margins, you get told to stop rather than sold a bigger budget.
Four steps, no mystery.
Marketing gets sold as a mystery.
Jargon, dashboards nobody opens, and a bill that never quite explains itself.
This runs the opposite way.
You always know what was done, why it was done and what it changed.
Same four steps, every month.
Nothing starts until you have seen the plan and said yes.
PPC management, in their words.
Real Google reviews from the businesses we work with. 5.0 stars across 22 of them, never edited.
Dealing with Darren has been a pleasure. He is prompt, professional, and created a beautiful website for our business. I would recommend him to anyone who needs a website!
Heather Thiessen
Google review
Highly recommend Darren for your website, after the other guys took months to get nowhere on our site, Darren did it in a matter of days. He's highly responsive and has troubleshot and resolved any issues encountered quickly and efficiently. Hire this man today!
Danielle Commandeur
Google review
Darren is amazing working with our band. The rateing should be 10 stars . He scores a 10 Out of 10
TJ Ruckus
Google review
Darren is so amazing to work with . His pictures are amazing. Helped us out so much Highly Recommended
TERRY DOLL
Google review
Darren has been helping us with our website and digital marketing for several years now. He has always delivered excellent service and new ideas. He takes the time to understand our business and his work consistently generates new leads.
Dave Hurta
Google review
Exceptional experience with Sixo Agency in Grande Prairie, AB! Their team transformed our vision into a stunning website. The creativity and attention to detail were impressive, resulting in a user-friendly site that exceeded our expectations. Communication was seamless, and they delivered ahead of schedule. Sixo Agency's passion for web design truly shines through in their work. We're thrilled with the outcome and highly recommend them for anyone seeking top-notch design services in Grande Prairie!
Jay Muir
Google review
Searched high and low for a web design company in Grande Prairie before settling on Darren and Sixo Agency. Very thankful we did, the quality of the design is far superior to our competitors and we started generating some phone calls from it within a week of launch. If you’re searching for someone to do web design…stop your search and hire them, you won’t regret it!
Christine Doherty
Google review
Darren did an amazing job of developing and updating my website. He made sure my site was fully functional on both a computer and mobile device, which was very important to me. He was professional and responded quickly to all of my questions and concerns. I enjoyed working with him and I highly recommend his services.
Dayle Sheehan
Google review
The usual questions.
How much should a local business spend on PPC?
Enough to get consistent data on the searches that matter, and not a dollar more until they prove out. Budget gets set on a call once we know your margins and your service area, and it starts small deliberately so the learning is cheap.
Is PPC better than SEO?
They do different jobs. Paid buys visibility today and stops when the card does. SEO takes months and then keeps working. Most local businesses do best running paid while the organic work compounds, then leaning back on paid.
Do you charge a percentage of ad spend?
Fees get quoted on a call so they fit the work rather than punishing you for spending more. What is fixed is that you own the ad account, you see the real spend and there is no markup hidden between you and Google.
How quickly do ads start producing leads?
Ads can run the day the account is ready and calls often come in the first week. The first month is mostly about cutting waste and finding which searches convert, so expect the cost per lead to improve after that rather than to start perfect.
Which platforms do you run?
Google Search first for most local businesses, because that is where people go when they already need the job done. Microsoft Ads where the audience fits, and Meta or TikTok when the offer is something people can be persuaded into rather than something they search for.
Who owns the ad account?
You do. It gets built in your account, access is granted rather than taken and it stays with you if we ever part ways. Agencies that build in their own account are keeping your history as leverage.
Also under internet marketing.
Let’s get you found.
Sixo Agency is based at 8682 122 Ave in Grande Prairie and works across the Peace Country. Send over what you have and you get a straight answer back within one business day, from the person who would do the work.